Min Kwon, Investment Associate

Min is an Investment Associate at GEX Capital, where he assesses potential investments through due diligence, financial modeling, and business analysis. 

Min has extensive operational experience as a brand manager in the consumer sector and has worked at PepsiCo, Moët Hennessy, and Bokksu, where he managed brands such as Mtn Dew, Pure Leaf, LIFEWTR, and Moët & Chandon. Min has been involved in launching e-commerce exclusive multi SKUproducts driving significant sales uplift on e-commerce channels and driving multi-billion media impressions for integrated marketing campaigns highlighting Black artists. Min has also facilitated localized activation of M&C’s partnership with the National Basketball Association through point-of-sale materials and collaborations with a large consumer retail group driving 5M+ impressions across several major retailers. 

Min holds an MBA from Harvard Business School and a BA in Psychology from Yale University. He lives in New York and enjoys trying new cuisines, watching new movies, and keeping up with the newest innovations in food and beverage.